Plan your sales strategy

A good sales strategy turns your business and marketing plans into revenues and profits.

Your sales strategy identifies which customers you are targeting and how you will reach them. It also sets out your sales forecasts, allowing you to measure performance and identify opportunities to improve.

Associates and members only

This resource is for IoD members and associates only. Please log in or click below to find out about the many benefits of IoD membership.

Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Extending your financial knowhow

Browse valuable finance and tax resources from the IoD.
Internet Explorer
Your web browser is out of date and is not supported by the IoD website. It is important to update your browser for increased security and a better web experience.