A good image is a valuable asset. Public relations (PR) helps you create good publicity, building your reputation with customers and others whose opinion matters to you.
You need to recognise or create your own PR opportunities, and know how best to communicate with the media that can reach your target audience.
Better directors for a better world
The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.
Taking the next step as a director, for yourself and for your employees
Browse valuable employment and skills resources from the IoD.