Writing an advertisement

A well-written and strategically-placed advert can significantly increase your brand profile, increase awareness and generate sales leads.

While writing a great advertisement is an art, the key principles are easy to understand - helping you to prepare your own advertisement or evaluate the work of an agency or copywriter working for you.

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Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Running a successful business

Browse valuable business advice resources from the IoD.
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