Writing a mailshot
Most businesses send out mailings several times a year, whether they are large-scale mailings, mass emails or personalised letters or emails to a small number of key customers or prospects. Getting the message right helps ensure that you get a positive response.
A good business mailshot catches readers' attention, maintains their interest and encourages them to take action.
Better directors for a better world
The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.
Running a successful business
Browse valuable business advice resources from the IoD.