Writing a mailshot

Most businesses send out mailings several times a year, whether they are large-scale mailings, mass emails or personalised letters or emails to a small number of key customers or prospects. Getting the message right helps ensure that you get a positive response.

A good business mailshot catches readers' attention, maintains their interest and encourages them to take action.

Associates and members only

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Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Running a successful business

Browse valuable business advice resources from the IoD.
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