Planning your marketing

Successful marketing ensures that you have identified your customers' needs, and worked out the best way to reach your target audience.

You need a marketing strategy based on understanding your market and where your best opportunities lie, as well as what has and hasn't worked for you in the past. You can then create your marketing action plan, draw up forecasts, and measure your success.

Associates and members only

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Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Running a successful business

Browse valuable business advice resources from the IoD.
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