Planning your marketing
Successful marketing ensures that you have identified your customers' needs, and worked out the best way to reach your target audience.
You need a marketing strategy based on understanding your market and where your best opportunities lie, as well as what has and hasn't worked for you in the past. You can then create your marketing action plan, draw up forecasts, and measure your success.
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Better directors for a better world
The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.
Running a successful business
Browse valuable business advice resources from the IoD.