Market innovative products and services
Marketing any product or service is vital to its success, highlighting the benefits of your product or service to existing and potential customers.
You will need to develop a keen understanding of where your innovation is positioned in the marketplace. This will provide the basis of a marketing plan for both the initial launch and beyond.
Better directors for a better world
The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.
Running a successful business
Browse valuable business advice resources from the IoD.