Market innovative products and services

Marketing any product or service is vital to its success, highlighting the benefits of your product or service to existing and potential customers.

You will need to develop a keen understanding of where your innovation is positioned in the marketplace. This will provide the basis of a marketing plan for both the initial launch and beyond.

Associates and members only

This resource is for IoD members and associates only. Please log in or click below to find out about the many benefits of IoD membership.

Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Running a successful business

Browse valuable business advice resources from the IoD.
Internet Explorer
Your web browser is out of date and is not supported by the IoD website. It is important to update your browser for increased security and a better web experience.