Creating a brand

Having a brand helps differentiate your business from competing firms and build customer loyalty.

Branding isn't just for multinationals with huge budgets. Small and medium-sized firms can create an effective brand by examining how the business works and what it means to customers, then acting on the results.

Associates and members only

This resource is for IoD members and associates only. Please log in or click below to find out about the many benefits of IoD membership.

Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Running a successful business

Browse valuable business advice resources from the IoD.
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