Building customer loyalty

Building customer loyalty gives you a high return on the time, effort and money you invest in providing good customer service. Loyal customers buy more, more regularly, and the cost of selling to them is low. And they will frequently recommend your business to others.

Understanding customers, providing good service and staying in touch all help improve customer loyalty.

Associates and members only

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Better directors for a better world

The IoD supports directors and business leaders across the UK and beyond to learn, network build successful and responsible businesses.

Running a successful business

Browse valuable business advice resources from the IoD.
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