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News Cyber Security - Need to know

People, not tech, are crucial to digital transformation

16 Jan 2018

Agility is the name of the game in the digital sphere these days. In order to disrupt your industry you need to move fast, both internally and in output.

The IoD’s recent Digital Strategy Summit welcomed Peter Abraham, co-founder of digital growth specialists Crank, to discuss the “tidal shift” of digital transformation. But the common misconception is that digital transformation lies with technology, he explains. When in actual fact, understanding people is the key for navigating this new disruptive landscape.

“The ‘silver bullet’ isn’t in technology, but in its people,” says Abraham. “This is about people who understand customers, tech, and the platform world. People should have mutual trust and respect.” 

Discover in Abraham's above on-stage presentation, his 70:20:10 innovation rule, along with his behind-the-scenes insights into embracing disruption in your business, below:

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