China has been by far the world's fastest growing economy over the last decade and as a country its global influence has been matching its economic growth.
However, it has tended to be viewed as a market that only the larger business can truly get into and benefit from. But is that still the case?
For this week's IoD99Bites we are joined by Carol Chan, Founder of Comms8, an agency focused on supporting businesses looking to get in to and trade with China. From differences in culture, to opportunities and gateways, Carol shares her top tips when thinking about looking to the East for your business expansion.
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