In October 2012, the IoD carried out a survey of 1,147 IoD members to gather their views on fixed-line and mobile internet services for their business. 

The experiences of the two thirds of respondents with a primary workplace located in an urban area and the one third with a primary workplace located in a rural area were given particular attention.

Policy Voice Survey findings:

• 50% agree that an increase in broadband speed would encourage them to offer more flexible working opportunities to staff
• 38% agree that an increase in broadband speed would lead to greater revenues
• 34% agree that faster broadband would encourage them to invest more in their organisations
• 60% agree that faster broadband would increase the overall competitiveness of their organisation
• 77% agree that faster broadband would improve their organisation’s productivity
• 30% of members store data on the cloud while 48% use their own dedicated servers and 8% used leased servers – the cloud still has some way to go

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