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IoD: Directors' confidence in the economy has taken a tumble in December

01 Jan 2022


The IoD’s Directors' Economic Confidence Index has taken a tumble from -6 in November 2021 to -17 in December 2021. 

  • This represents a sharp deterioration from the September-November period and the index is now back to where it was a year ago as the third lockdown was coming into force.
  • There are signs that this nervousness may affect investment decisions: whereas in November 33% of company directors said they expected investment to be higher in the next year and 15% expected it lower, by December the corresponding proportions were 31% higher and 18% lower.
  • However, more encouragingly, directors' confidence in the prospects for their own organisation remained steady, with around 54% feeling optimistic about their firms’ prospects for the next 12 months in December, compared to 15% feeling pessimistic. This is similar to the values recorded in November 2021.
  • Separately, around three quarters (74%) of directors said they expected costs to rise in the next 12 months, of which most (72%) said they would raise prices to either fully or partially offset the rise in costs. Only 18% of firms experiencing cost increases said that they would keep prices the same, either by absorbing the cost increases or dealing with the issue in another way.

Kitty Ussher, Chief Economist at the Institute of Directors, said: 

"Business confidence in the UK macroeconomy, which was already fragile, took a tumble in December as the Omicron variant altered consumer behaviour and dashed hopes that the pandemic was behind us. We now have significantly more business leaders feeling pessimistic about the UK economy in the next 12 months than feeling optimistic.

“This matters because firms are less likely to undertake investment if the climate feels uncertain, and we need that investment for the economy to grow.

“Separately, we now see widespread evidence of inflationary pressure entrenched throughout the economy with little hesitation on the part of business leaders to pass on increased costs through higher prices. Less than two in ten firms experiencing cost pressures said that they could keep prices the same.”

The Directors’ Economic Confidence Index measures the net positive answers from its members to the question ‘How optimistic are you about the wider UK economy over the next 12 months?’ on a five-point scale from ‘very optimistic’ to ‘very pessimistic’. 

New data points will continue to be made available on the first day of each month containing data obtained from a survey of IoD members that is in the field during the previous month.

Full survey results 

609 respondents, conducted between 13th -30th December 2021

How optimistic are you about both the wider UK economy and also your organisation over the next 12 months? 


Very optimistic

Quite optimistic

Neither optimistic nor pessimistic

Quite pessimistic

Very pessimistic

Don't know

Wider UK economy

4%

24%

25%

35%

11%

0%

Your (primary) organisation

9%

45%

31%

13%

2%

0%

Comparing the next 12 months with the last 12 months, what do you believe the outlook for your organisation will be in terms of: 


Much higher

Somewhat higher

No change

Somewhat lower

Much lower

Don't know

Revenue

8%

52%

21%

15%

4%

1%

Cost

16%

58%

21%

4%

0%

1%

Business investment

4%

27%

50%

13%

5%

1%

Employment

3%

32%

54%

9%

1%

1%

Employee wages

8%

54%

33%

4%

0%

1%

You said you thought that costs would rise in the next 12 months. Which of the following statements best describes your response to the rise in costs.

Total

451

We will raise prices tofullycompensate for the increase in costs.

22%

We willraise prices to some extent, but not enough to fully compensate for the increase in costs.

50%

We will keep our prices the same and absorbtheincrease in costs.

9%

We will keep our prices the same and find adifferentway to deal with the increase in costs.

9%

We will increase investment in measures designed to raiseourproductivity.

6%

Other (please specify)

4%


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