Whatever you call it – business blogging, inbound marketing, content strategy, microblogging for social media – sharing content online is all about driving customer value, boosting your company profile, increasing recommendations and, ultimately, reducing the amount of time you spend selling. Natasha Courtenay-Smith, a former journalist and now a digital marketing consultant, offers her top tips for getting customers from content.
- Take your content seriously and get it right. You don’t need to be a professional journalist, but you do need to allocate time and not just pick it up and put it down when you have a spare 10 minutes.
- What do your customers want to know about your business and what do you want to tell them?
- Don’t confine yourself to your business at all times – let people know what you enjoy.
- You’re writing for an audience, not an examiner, so think about accessibility. Short sentences, concise paragraphs, the occasional kicker will all help you to keep the reader’s eye.
Think about how to get the most from your content. This means shaping, repurposing, turning a piece into quotable images… anything to get more life from a great idea.
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