On the first weekend of October, 116 Pall Mall was taken over by the Bread & Jam Festival.
This unique event brought together food and drink start-ups to pitch to major retailers, take part in workshops and hear from well-known figures within the industry including Dan Germain, the founder of Innocent, and Loyd Grossman.
Tara Mei is a co-founder of Bread & Jam and a member of IoD 99. Here she explains how the Festival came into being and why 116 Pall Mall has provided the ideal venue for a two-day gathering of fledgling food and drink businesses…
Bread & Jam started as a festival for food founders, by food founders. My co-founder Jason and I wanted to bring together passionate food and drink entrepreneurs to collaborate, share ideas and learn from one another. It's unique because it's authentic, raw and real. We've both run food businesses before and being able to deeply understand our community has been really important.
The food and drink sector has long been ruled by the Goliath club and not only did we bring together an army of Davids, we also made their voices the ones that everyone wants to hear. The tides are shifting and it's fantastic to have played a part in that...
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