The first of the IoD’s new series on Enterprising Women ran on Wednesday morning with best-selling author Natasha Courtenay-Smith sharing her secrets on blogging for business growth.
In the build-up to the flagship Enterprising Women Summit this coming June, the IoD are hosting a series of short breakfast seminars in order to offer additional skills and considerations to women leaders.
What did we learn?
Content creation equals visibility, Natasha told delegates. Whether you’re blogging to establish yourself as a thought leader and are looking to expand your personal brand, or are blogging for marketing purposes and want to attract potential customers, establish trust, and build your business, all the key platforms reward content creation.
Having worked as a journalist for notable daily and weekly publications, before setting up her own PR business which she sold six-years later, Natasha offered a unique perspective from both content and business backgrounds. She encouraged the audience to train themselves to see content ideas everywhere, and to use their blogging outlets to solve problems that customers are asking.
She also emphasised the importance of writing quality and frequency, but to also consider “skimmability”, and how content can be laid out to align with how people consume content. Similarly, video blogging (vlogging) can be much more effective than traditional blogging methods for imparting information and expertise to audiences, but this does have the caveat of additional time and costs with filming and editing.
Lastly, Natasha told attendees that consistency is key. “A week comes around very quickly,” she said. “So it’s crucial to write at least every week, on issues in the relevant industry… Success won’t happen in just three blog posts. 600-1,000 words is ideal, but long-form content obviously also has its place.”
You can see Natasha’s entire presentation here.
The next Enterprising Women Seminar series welcomes Victoria McLean, CEO of City CV on 25 April, to discuss the finer points of CV creation, tailoring resumes to executive/non-exec positions, and adhering to ‘the three golden rules’ of CV writing.
Find out more
Join us and some of the country’s most inspirational business women at The Enterprising Women Summit 2017 on 16 June, to hear fascinating stories, learn how to implement lasting changes in your company and leave motivated to accelerate your career.
Find out more