Trigger Happy How fear, status and bias hijack your messaging-and what to do about it
This isn’t a typical marketing session-and it’s not a passive webinar.
Join Richard Hagen for an exploratory session on how emotional triggers like fear, urgency and status influence business messaging-and how they may be showing up in your own content, often without you realising it.
Designed for business owners, professionals and advisors, this session will challenge assumptions and introduce an alternative approach to communication that builds trust without sacrificing impact.
What you’ll Learn:
• How emotional triggers distort messaging and weaken long-term trust
• A clear framework to evaluate your own brand voice and tone
• How to replace manipulation with clarity, authority and resonance
Why attend:If you’re responsible for how your business shows up—online, in-person or in proposals—this session will offer insight and practical tools to help you rethinkhow you engage your audience.
Speakers
Richard Hagen
Richard Hagen is Managing Director of mPowr Publishing and Immersive Publishing. Richard and co-founder Martyn Pentecost work personally with speakers, coaches, trainers, consultants and entrepreneurs to create unique intellectual property and then develop and publish online courses and books rooted in this IP.
Richard previously spent twenty years as a member of a Catholic Religious Order of preachers, teachers and storytellers where he cut his teeth in the world of publishing in the UK’s largest Catholic publishing house. He has also been a primary school teacher in South London for seven years and brings this unique combination of experience to every project.
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