• 6 Sep 2022
  • Online

IoD Manchester - Bitesize - Business and Purpose

Learn from Alyson Chadwick, co-founder of Hedgehog about the importance of purpose in business.

What is meant by being purpose-led? Is it just ESG and sustainability?

An increasing amount is talked about Purpose-led businesses, or Profit with Purpose – customers and colleagues as well as investors are increasingly looking for what you stand for, and the impact you have as a business.But what is meant by being Purpose-led? Is it just ESG and sustainability? (hint: no but they often work together) And how do you embed and bring it to life in your business to drive meaning, difference and commercial benefit?This online webinar brings thoughts on being Purpose-led and tips on embedding Purpose in your business


Alyson Chadwick

Alyson Chadwick is co-founder of Hedgehog, which provides strategy consulting,
business advisory and coaching services. She has more than 25 years’ experience
leading strategy, planning and transformation delivery and following spells with LEK Consulting and Co-op Bank, Alyson became Group Strategy Director for Co-op Group. She played a pivotal role in the rescue and relaunch of the Co-op, including its refocus on Purpose and impact, and resetting the member offer and experience.

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