- 1 Feb 2024
How your 'why' can be the power behind your business
David from Glued will walk you through how truly understanding your ‘why’ can lead to a succinct, engaging and compelling way to express ‘how’ you do what you do in a unique and valuable way. This will make talking about ‘what’ you do far clearer and eye catching.
Who should attend?
This interactive workshop is ideal for business owners or senior marketing professionals who are having to grapple with significant changes in the markets in which they operate or/and in the way have to operate.
What will you learn?
By digging deep, you will reveal the emotive reasons why your business is successful and how you are motivated as part of that. You will work towards a compelling and succinct articulation of your business’s valuable difference.
What will the outcome be for you?
You will have the rationale to put together a wide range of marketing materials and have a distinctive stance on a wide range of prevailing topics. From an elevator pitch, through digital messaging to conventional marketing tools.
Light refreshments will be available.
David Wilson, Creative Partner at Glued Limited
With 24 year’s experience in the marketing sector, David has an in-depth knowledge of brand development and implementation for design for print, screen and online.
An expert in interpreting research findings and turning those into a creative output that engages people.
Connect with other directors, develop yourself and influence the people that matter.
Free registration with IoD
Stay up-to-date on issues that affect directors and get access to free resources.