Harnessing public data for powerful insight and effective content
How to harness public data
There's a huge amount of data in the public domain but finding the right data and analysing it in the right way can be difficult. This session will introduce you to some key sources of economic, social and public perception data and talk through some approaches to using it to help shape your business planning or to create effective content that sits well in context.
Session will cover:
- Knowing when data is from a reputable source
- Interpreting stats and knowing what they say
- Some useful sources and tools for collecting, analysing and visualising data
This event qualifies for 1.25 hours of CPD. A certificate of attendance will be available on request, post-event.
Arlen Pettitt is a North East-based policy, content and communications expert who supports in-house and agency teams to shape and deliver thought leadership and research projects. He has worked in policy, marketing and communications roles for more than 15 years, including six years with the North East England Chamber of Commerce running a business-focused research and events programme.
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