• 29 Nov 2022
  • Online
  • CPD

Harnessing public data for powerful insight and effective content

Learn about the key sources of economic, social and public perception data

How to harness public data

There's a huge amount of data in the public domain but finding the right data and analysing it in the right way can be difficult. This session will introduce you to some key sources of economic, social and public perception data and talk through some approaches to using it to help shape your business planning or to create effective content that sits well in context.

Session will cover:

  • Knowing when data is from a reputable source
  • Interpreting stats and knowing what they say
  • Some useful sources and tools for collecting, analysing and visualising data

This event qualifies for 1.25 hours of CPD. A certificate of attendance will be available on request, post-event. 

Speakers

Arlen Pettitt

Arlen Pettitt is a North East-based policy, content and communications expert who supports in-house and agency teams to shape and deliver thought leadership and research projects. He has worked in policy, marketing and communications roles for more than 15 years, including six years with the North East England Chamber of Commerce running a business-focused research and events programme.

Join us

Connect with other directors, develop yourself and influence the people that matter.

Free registration with IoD

Stay up-to-date on issues that affect directors and get access to free resources.

Internet Explorer
Your web browser is out of date and is not supported by the IoD website. It is important to update your browser for increased security and a better web experience.