Doing business in ASEAN Seizing the opportunities in Southeast Asia

As business leaders and directors, it is crucial for us to explore and seize opportunities in emerging markets.

The Association of Southeast Asian Nations (ASEAN) has emerged as a dynamic economic powerhouse, boasting a combined GDP of over $3 trillion and a consumer market of over 650 million people.

Over the past two years, the U.K. Department of Business and Trade has forged numerous regional trade and investment agreements. With ASEAN's rapid economic growth, strategic location, and favourable business climate, it presents an array of prospects for ambitious organizations.

This interactive event will be facilitated by Dr Gordon Perchthold, a global expert on internationalization towards distant countries, like that between the U.K. and Asia. 

This second event in the series will cover business implications of cultural differences across ASEAN. Discover the nuances in cognitive orientations, cultural sensitivities and communications styles when engaging and building relationships with the people (customers, employees, suppliers, government officials) across ASEAN relative to the tendencies of those in the U.K. and other Western countries.

The evening will consist of an hour of presentation/discussions, followed by networking opportunities over drinks to connect with like-minded professionals, industry/regional experts, and potential business partners to forge new relationships and collaborations.