- 13 Feb 2024
Coffee and Connect Marketing in the boardroom
An opportunity for business leaders to chat to one another regarding issues that are currently affecting their businesses, or simply to meet some new faces and make new connections.
Looking to network with business leaders in your local area?
Hosted by Mark Smith, Founder of The Brand Strategy and Marketing & PR ambassador for Leicestershire and South East Midlands, this event is part of a free series enabling members to connect and discuss topics of interest.
This session will focus on the role of marketing in the boardroom, for example whether it is a strategic input to decision making or the route to market for activating decisions made.
The Chartered Institute of Marketing define marketing as a “management process” - what does this really mean for directors in a wider business context?
Once registered, a joining link will be sent closer to the date.
We look forward to seeing you there!
Mark Smith, MSc BA (Hons) DipM FCIM MIoD CMRS DipCAM (DigitalM) Chartered Marketer.
Mark is the Founder of The Brand Strategy.
A respected marketer with over 20 years experience in strategic marketing and business strategy, backed up with an award-winning academic background and board-level experience.
An established Non-Exec Director and Charity Trustee with strategic responsibilities for business direction, senior appointments and governance. Defines and implements engaging brand positioning initiatives, leading and motivating cohesive teams to exceed expectations.
Highly qualified with ongoing study in strategy and marketing leadership. Best suited to business transformation/turnaround to unlock the true potential of a brand.
Connect with other directors, develop yourself and influence the people that matter.
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