Members of the Institute of Directors in Wales have benefitted from a double header marketing and branding workshop with Penderyn Whisky CEO Stephen Davies and Swansea University leadership expert Richard Horner.
The session in Swansea covered smarter strategies for building a brand from scratch or for expanding globally and was attended by senior executives and board members. Participants heard the stories of giant brands including Penderyn, Red Bull and Virgin and learnt how building and lasting business requires a deep understanding of the intricacies and nuances of brand proposition.
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