The Institute of Directors’Swansea branch March event was extremely well attended and very well received by members and guests.
The special guest speakers this month were Swansea entrepreneurs Marianne Pettifor, Ben Wheeler, and Andrea Callanan who have all written books with different marketing motivations. They shared their experiences with members of the Institute of Directors held at the Swansea Marriott Hotel at 5.30 pm on Wednesday 29th March. The trio explored the benefits of writing and publishing a book in line with corporate marketing objectives.
The three speakers used their own distinctive experiences to take you step by step through the procedures needed to successfully produce and promote a book for your organisation. Marianne wrote a book as a fundraising tool for charity; Ben created a book for promotional purposes; and Andrea’s as a self-development tool - with a range of business backgrounds and motivations, this event was extremely informative and useful to those wanting to write a book themselves!
The Institute of Directors holds regular member networking meetings to which non-members are welcome. If you would like to be on the Swansea mailing list, ring Marianne Pettifor on 01792 290404 or find further information on the IoD website.