6th July 2020 The coming months and years are going to be among the most challenging in a generation for the Kent economy and for society as a whole...
But the road to renewal is about looking forward and, with that at the forefront of our plans, I am delighted to be able to share with you all an exciting new campaign: Moving Forward for Kent.
Moving Forward for Kent is designed to build and restore local confidence, inspire trust in the future and help us to get the Kent economy get back on its feet again. It is a campaign for us all, large or small, to support.
I urge you to get participate and use the brand and the visuals whenever you are talking positively to your customers, suppliers, employees and other stakeholders, about recovery and how you are getting back to business. This might include communicating re-opening times, the launch of a new appointment system, click & collect or delivery service, recruitment and job creation or investment in your business.
Your business can get involved by following these simple steps to support the campaign:
Step 1 – use the campaign hashtag #forKent on your social media posts
Step 2 – use the campaign visuals in your social media posts
Step 3 – use the phrase “Moving Forward for Kent” in your copy for example
Step 4 – share and support posts that talk about Moving Forward for Kent and are tagged with #forKent.
In short, it’s a simple but flexible marketing tool to help build confidence in Kent’s economic recovery. The campaign toolkit, which is free, is available online at www.kent.gov.uk/forkent and can be easily downloaded, adapted and edited for use by any business in the county, large or small. By working together, we can now Move forward for Kent and I would welcome your support to help make this happen
Already, key business organisations have given their backing to the campaign including Kent Invicta Chamber of Commerce/Kent & Medway Growth Hub, the Institute of Directors, Canterbury Business School, the Federation of Small Businesses, the Kent Developers Group and Kent & Medway Cultural Transformation Board.
In addition, key Kent based business including Visit Kent, Locate in Kent and Produced in Kent have also given their support to this campaign and we urge you to get involved too. It’s a campaign for businesses and organisations of all shapes and sizes to join, and the more support the campaign gets, the stronger our positive economic recovery will be heard.
Roger Gough & Mike Whiting
Kent County Council