Danny Brooks is CEO of international technical recruitment specialists V-HR, which operates in 45 countries. He was awarded the Global Director of the Year gong at last year’s IoD London & South Awards and went on to win the category in the National finals.
How did it feel to win?
“I was surprised, even shocked to win – but very proud as well. I wasn’t expecting to win the IoD London and South award, and I was definitely not expecting to win the national finals. When they started to describe the winner of the Global Director award, I had a growing suspicion it might be me – and then it was! I felt very humbled, as well as proud – it’s great to be recognised for my work.”
How have you leveraged the win in the past year?
“We’ve gained value from the award in many ways – in our email marketing, across social channels and in sales wherever possible. We’ve used the winners’ logo and mentioned that our CEO was recognised by the Institute of Directors in our PR, on brochures, and so on – because the IoD is so well known for promoting best practices, it makes a good reference point.”
What does an award like this mean to your business?
“We’ve been lucky enough to win around 15 awards overall this year. Being recognised at a personal level by the Institute of Directors is significant. The Institute of Directors is renowned in business, so it’s one of the best awards you can win. It’s a pinnacle achievement on a personal level, just as our winning a Queen’s Awards for Export and International Trade is one of our top achievements at a company level.”
What would you say to others considering entering the IoD Director of the Year Awards?
“If you’re considering these awards – then give it a go, because you never know! I was nominated and only found out about it when I was shortlisted and invited to the Awards dinner. As they say: you’ve got to be in it to win it. If you have a compelling story, you should definitely put yourself forward – because you have absolutely nothing to lose!”