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North West

IoD strengthens Cumbria team with key appointment

05 Nov 2021

Lake in Keswick, Cumbria

The Institute of Directors (IoD) has appointed Dan Visser to its team of ambassadors in Cumbria.

Dan is director of sales and marketing at Langdale Leisure, where he has been a member of the senior management team for 14 years.

Dan was part of the team that launched Brimstone Hotel in 2016, a luxury spa destination in the Lake District National Park near Ambleside. He engages with stakeholders to ensure the business contributes positively to the community and environment.

Dan is also a non-executive director and vice chair of the official destination management organisation Cumbria Tourism, which aims to maximise the potential of the region’s visitor economy. He is also a trustee for the Lake District Foundation.

IoD ambassadors ensure that everything the IoD does places the member first. They enable greater connectivity, create influence and drive professional development opportunities while giving a local voice to the Institute.

Dan said: “The Cumbria visitor economy is the lifeblood of the region and I want to devote as much passion and energy as possible to protecting and promoting this unique part of the country. As an IoD Ambassador, I will help local directors to access the connections, professional development and influence that they need to boost their business operations and the wider Cumbrian economy.”

Andy’s appointment follows the arrival this year of Jen Cormack to lead IoD Cumbria. Jen is sales and marketing director at Windermere Lake Cruises.

Jen said: “I’m delighted that Dan has joined our team, as he has such passion for the region and its business community.

“We are on the lookout for more ambassadors. If you are passionate about business and keen to build your profile as a leading voice for the IoD, we would love to hear from you.”

For more information, please contact

0161 521 8133

North West
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