Dr. Joanna Berry, Regional Chair Lucy Batley, Owner of Jump
The Institute of Directors (IoD) is to create an Ambassador network of business leaders to raise the profile of the North East.
The move is part of a restructure of the IoD’s regional committee under new chair Dr Joanna Berry, associate professor in entrepreneurship at Durham University Business School, who took over the role this month.
The first Ambassador to come on board is Lucy Batley, owner and director of Newcastle-based design and digital agency Jump, who becomes Ambassador for Creative and Digital.
Each Ambassador will represent and promote the IoD in their industry sector. The move aims to grow the profile of North East business and ensure it is represented within the IoD’s influential, national policy voice.
Batley has more than 20 years’ experience as a graphic designer and specialist in brand communications. Having graduated in Newcastle, she moved to London to work for publisher Emap and spent five years in Milan, working on branding design for clients including Audi, Fila, Vespa, Max Mara and Montecristo.
Since establishing Jump in 2007, Lucy has directed and led design and marketing campaigns for organisations including the National Trust, Newcastle University, Newcastle upon Tyne Hospitals NHS Foundation Trust and NE1, the Business Improvement District company.
She said: “I’m looking forward to representing the creative and digital sectors of the North East. There is some fantastic work being done here. I want to use this opportunity to harness the strength, diversity and energy of local businesses and bring together the talented people who run them.
Dr Berry succeeded Graham Robb of Recognition PR as IoD regional chair following the completion of his three-year term as chairman. Her priorities include driving entrepreneurship and innovation in North East business, encouraging young directors and supporting women into the boardroom.
Dr Berry said: “I’d like to welcome Lucy on board as our first Ambassador for the North East region. Her experience will be invaluable as we look to grow our membership and shape the future of the IoD in the region. The premise of the Ambassador network is that we will become stronger as a region by collaborating. We will announce further appointments very soon.
Lucy Batley, Jump
Dr Joanna Berry, IoD
All media enquiries to Richard Abbott or Clare Walker at Cicada Communications on 01423 567 111
Notes to editors
- The Institute of Directors (IoD) was founded in 1903 and obtained a Royal Charter in 1906. The IoD is a non-party political organisation with approximately 35,000 members in the United Kingdom and overseas. Membership includes directors from right across the business spectrum – from media to manufacturing, professional services to the public and voluntary sectors. Members include CEOs of large corporations as well as entrepreneurial directors of start-up companies.
- The IoD provides an effective voice to represent the interests of its members to key opinion-formers at the highest levels. These include Government ministers and their shadows, parliamentary committee members, senior civil servants and think-tanks. IoD policies and views are actively promoted to the national, regional and trade media. Follow us on Twitter to get the IoD’s reaction on business and public policy issues.
- The IoD offers a wide range of business services which include business centre facilities, with 15 UK centres (including three in London, Reading, Birmingham, Cardiff, Manchester, Nottingham, Norwich, Edinburgh, Glasgow and Belfast) and one in Paris, conferences, networking events, virtual offices, issues-led guides and literature, as well as free access to business information and advisory services. The IoD places great emphasis on director development and has established a certified qualification for directors – Chartered Director – as well as running specific board and director-level training and individual career mentoring programmes.
- For further information, visit our website
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