Rossi Ice Cream is one of the most established and recognisable brands in Essex so it was a fantastic privilege for IoD Essex to be able to see behind the scenes with a tour and talk at Rossi's head office and factory in Southend.
Our visit started with Colin Gray, Director of Rossi Ice Cream providing us with an interesting overview of the company, including the opportunity to learn about the challenges they have faced and overcome in the last 85 years and talking about what the future holds for them. Since they first started producing award-winning ice cream in Essex in 1932, Rossi Ice Cream has become an Essex institution although recent developments have now seen them extend their market coverage as far as the South of France, in Monaco. As well as extending their geographical coverage, they have introduced a brand refresh, extended their product range, introduced corporate branded ice cream tubs and last year moved from the original factory, where Rossi Ice Cream has been situated since 1967, to the new premises in Southend.
After a large number of questions were put to Colin from the interested visitors, we were shown behind the scenes, viewing a display of Rossi's historical merchandising, seeing the factory were the ice-cream is produced and even stepping inside the freezer (although at minus 22 degrees we didn't stop long!).
'I would just like to say thank you for inviting me to last night’s event and for being so welcoming. It was very informative and enjoyable.' Caroline Fairman, Regional Manager – Essex, Career Ready
Our thanks go to Colin and the rest of the Rossi team for giving IoD Essex and our guests such an entertaining, enjoyable and informative event, with some strong learning outcomes for implementation in our own businesses.
Don't forget we have two IoD Essex events coming up in October. Find out more below;
Networking Event at P & A Wood
New Mastermind Group