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Norfolk East of England

Introducing our new Norfolk Branch Ambassador - Cassandra Andrews

08 Oct 2018
IoD Norfolk Ambassador

IoD Norfolk Ambassador Introduction

Your name: Cassandra Andrews

Your title/role and company name: Director, Cassandra Andrews Limited

Your IoD branch: Norfolk

Your IoD Branch Ambassador role: IoD99 & Education and Skills

Your social media handles
facebook: candrewsengage
twitter: candrewsengage
LinkedIn: cassandraandrews


Q: How long have you been involved with the IoD?

Since June 2018

Q: Can you tell us a little about your career to date?

I have 17 years HR experience working across the private and not for profit sectors.   I have extensive knowledge of FMCG, Retail and the Care Sector. I have also owned and operated a very successful recruitment business across East Anglia as well as an online cup-cake business!

In April this year I launched my third business (Cassandra Andrews Ltd) to help ambitious business leaders and managers gain business growth and competitive advantage by focusing on employee experience.  Together we identify their business challenges and by focusing on their people I support them with a way forward that is flexible, adaptable and driven by them.  

Q: What do you hope to achieve as an IoD Branch Ambassador?

It is a tremendous privilege to be an Ambassador for the IoD and to be able to represent and support the views of the Norfolk business community.  I am passionate that Directors of new businesses have the opportunity to network, share experience and inspire each other which is why I am delighted to be an Ambassador for IoD99.

I know the importance of ‘exemplifying the values’ as an Ambassador of the IoD.  To be a visible, proactive Ambassador within the confines of non-operational management is my intention.  Ensuring that the four elements of the IoD mission and responsibility are upheld.

I am also passionate about making Norfolk a great place to work, subsequently I have recently launched ‘Engaging Norfolk’ an initiative that will kick start a movement in Norfolk to address the skills gap, by raising awareness of the benefits of an engaged workforce through shared learning and practical insights.

Q: If you could give your 21-year-old self some advice what would it be?

Definitely Baz Luhrman’s, Everybody’s Free (to wear sunscreen) would be my advice!  Best song/ advice ever!

Q: What keeps you busy outside of work?

I have lived in Cambridge for much of my life and have been resident in the wonderful county of Norfolk for four years.  I am a true thespian with unequivocal passion for the theatre.  I love Marmite, reading, travel, Latin dancing and jazz/music festivals!  Running is another source of recent and unexpected pleasure! 

Q: Are there any business related or policy issues that keep you awake at night?

As the Director of a company that helps business leaders put employee experience front and centre of their business, I am increasingly concerned by the number of business leaders who think of employee engagement as a ‘fluffy’ tick box exercise that should be driven by HR.  
Globally, disengaged employees result in more than half a trillion dollars in lost productivity annually.  Worryingly, according to Gallup more than a quarter (27%) of the UK workforce describe themselves as being ‘actively disengaged’.

70% of UK employees would consider leaving their current job, with nearly a quarter (24%) actively looking for new opportunities and nearly half (46%) passively looking.  This figure is much higher than the 60% of European employees who said they were open to leaving their current job.

So, my question to business leaders is if 70% of your people are open to job offers and 24% are actively looking, what is that costing you?

With more competition for talent, it has never been more difficult to attract and retain employees, especially in Norfolk due to the misrepresentation of our county by the media.

Potential employees are in the driving seat and they have more choice than ever about where they want to work, so it is critical that businesses in Norfolk invest in the employee experience and make their workplace a great place to work.

Q: Why do you think business leaders should join the IoD?

I think that many Directors feel isolated and in consequence it’s important to have peer support particularly in industries different to your own.  The IoD offers a variety of opportunities to network to suit every taste!  It also has fantastic hubs to work from as well as free business services and offers incredible value for money.

Contact IoD East of England

For more information, please contact.

020 3006 2729

East of England

Branch and staff contacts can be found on the main Contacts tab


IoD East of England
The Bradfield Centre,
Cambridge Science Park,
CB4 0GA