IoD Essex Branch Ambassador Introduction
Your name: Ian West
Your title/role and company name: Managing Director, One Marketing Ltd
Your IoD branch: Essex
Your IoD Branch Ambassador role: Technology and Digital
Your social media handles e.g Twitter, LinkedIn etc Linkedin Facebook
Q: How long have you been involved with the IoD?
Q: Can you tell us a little about your career to date?
Began my career in publishing before qualifying in marketing and working in advertising and marketing communications. Formed my own marketing and brand consultancy in 1976, sold into a major marketing services group in 1986. Launched one of the first digital divisions outside London, built it into a successful digital-based marketing consultancy. Eventually bought my division out and relocated to Essex. Been heavily involved in marketing technology, consultancy and training. Over recent years worked on a major learning and coaching platform for export marketers on behalf of DiT (formerly UKTI).
Q: What do you hope to achieve as an IoD Branch Ambassador?
As an enthusiastic evangelist for digital business and marketing technology, contribute to the promotion and development of the vibrant technology in Essex. I look to place the IoD as a consolidating voice for digital business in the region. As part of the process I hope to encourage the branch and its members to embrace technology to enhance efficiency and protect profit.
Q: If you could give your 21 year old self some advice what would it be?
Carry on as you are – follow the entrepreneurial path – it’s the most fun you can have with your clothes on.
Q: What keeps you busy outside of work?
Reading and study, playing music, cycling and hill walking.
Q: Are there any business related or policy issues that keep you awake at night?
Lack of business experience and competence in political leadership.
Q: Why do you think business leaders should join the IoD?
It’s an important forum and leading voice for business in the UK – membership confirms and protects that position for both members and the organisation.