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Have You Herd? Businesses Invited to Join World-Class Art Trail for Cambridge

09 May 2019

Cows about Cambridge

Cambridge businesses are invited to be part of a high-profile art event that will deliver significant economic, social and cultural benefits for Cambridge

Cows about Cambridge will see more than 50 full-size Cow sculptures, each one individually designed by an artist and sponsored by a local business, form a trail of discovery across the city in spring 2020. 

Public art to entertain, inform and raise money for Break

The 10-week art trail will encourage residents and employees to explore and enjoy their environment from an exciting new perspective.

After entertaining and bringing together communities, the legacy of Cows about Cambridge continues as many of the sculptures will be auctioned to raise vital funds for local children’s charity Break.  

Economic and community impact

It’s expected to generate more than £8 million of economic value for the region, while promoting well-being and an active lifestyle, and facilitating discussions on environmental issues. 

Udderly unique opportunity 

Cows about Cambridge is being delivered by creative producers Wild in Art in partnership with Break, and is supported by inaugural sponsor and Principal Partner, Cambridge Business Improvement District (BID).

Julie Gaskell, Head of Partnerships at Wild in Art, says: “Sponsorship offers an unprecedented business development, employee and community engagement opportunity. By becoming a sponsor, you will access a range of marketing, PR, and CSR benefits, reach new audiences and put your organisation on the map. Don’t miss out!”

Download a sponsor pack from or contact 

Photo Captions

1- A Cow sculpture before it’s decorated is pictured around Cambridge. Photos by Mark Bullimore

2- Cambridge BID, 10 Creative, The Grafton Centre, Aspiration Europe, The Gonville Hotel and Ridgeons are amongst the first businesses to join the initiative as sponsors.  Photo by Richard Marsham – RMG Photography

Pictured at the launch of Cows about Cambridge with a decorated Cow (left to right) Ollie Scognamiglio, 10 Creative; Becky Burrell, Cambridge BID; John O’Shea The Grafton Centre ; Nicholas Blazey, 10 Creative; Anne Ovens, Aspiration Europe; Ian Browne, The Grafton Centre. Front row (left to right) Edward Adshead, The Gonville Hotel; Martin Hurrell, Ridgeons.

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