Years later, she was motivated to launch the Cambridge Satchel Company by her determination to be able to afford private school fees for her children. Having begun the company in 2008 with just £600, she has since expanded it into a £13m-turnover business employing more than 130 people and selling in 120 countries. Despite this growth she retains her hands-on ethos and still gets involved in the nitty-gritty of the business: “I don’t want to hear ‘It’s not my job’,” she says. “It’s important to me that people I hire – I don’t care how senior – never, ever come out with those words.”
Julie Deane talks about
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