IoD Branch Ambassador Introduction
IoD East of England are pleased to be represented across our vibrant and successful region by IoD Ambassadors who are specialists in their fields. Our IoD Ambassadors are charged with leading in a chosen topic area/function that is their expertise or focus, whilst also promoting the benefits of IoD membership and the CPD route to Chartered Director.
Below you will find an introduction to one of our highly valued Ambassadors who would be pleased to connect with you via Twitter or LinkedIn. Please contact the IoD East of England regional office for more information regarding becoming an IoD Ambassador.
Your name: Andrew Scheer
Your title/role and company name: Founder, Bluedog Digital Ltd / Part-time Marketing Director, The Marketing Centre
Your IoD branch: Hertfordshire / East of England
Your IoD Branch Ambassador role: Marketing
Your social media handles e.g Twitter, LinkedIn etc:
View Linkedin Profile
Q: How long have you been involved with the IoD?
Q: Can you tell us a little about your career to date?
I have wide experience gained over 25 plus years, developing and executing highly successful marketing strategies within blue-chip and more entrepreneurial SME environments. These include Sony, Lloyds and Barclays through to tech start-up Loc8tor and marketing technology platform provider Coniq as well as other B2B service providers. I have a track record of working with highly ambitious B2B and B2C businesses both small and large, helping them build and deliver fully joined up full spectrum sales and marketing capability. I have also worked within marketing agency (WPP affiliate) which has given me a complete perspective on the marketing space.
I have BA (Hons) in Business, an MA in Marketing Management and am a Fellow of the Chartered Institute of Marketing.
Q: What do you hope to achieve as an IoD Branch Ambassador?
I hope to champion the benefits of joined up marketing within the organisation and help members embrace and benefit from its advantages.
Q: If you could give your 21 year old self some advice what would it be?
Always be learning. Equip yourself to flex and grow.
Q: What keeps you busy outside of work?
Four children. Trying to stay fit. Watching rugby when I can.
Q: Are there any business related or policy issues that keep you awake at night?
Currently GDPR and the impact of Artificial Intelligence are keeping many marketers awake!
Q: Why do you think business leaders should join the IoD?
It provides an opportunity to meet other business leaders, sharing the joy (and method) of achieving success and the lessons of failure.