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East Midlands

Introducing Sam Kirk, Winner of Young Director of the Year 2019

03 Sep 2019


Sam joined J-Flex in April 2015, heading up the Marketing department and was appointed Managing Director in May 2018. Having graduated from the University of Lincoln in 2008, Sam spent ten years working in the media industry before joining the family business.

Following his appointment as MD, Sam developed and implemented an ambitious new Vision and Company Plan that has provided clear focus and direction and has seen the business earn recognition at the Midlands Family Business Awards and the North Notts Business Awards, where J-Flex were crowned Company of the Year 2019.

Away from the office, Sam enjoys travelling, fine dining, looking at expensive houses on Rightmove (don’t we all?!) and watching sports (mainly football, tennis and formula 1).

Q: Who inspires you the most in business?

I’ve always been a big fan of Richard Branson, and the Virgin brands in general. The Virgin approach – if you look after your staff well, they will look after your customers – is something we’ve tried (and I believe we have succeeded in doing) at J-Flex.

Q: What advice would you give to your younger self?

Listen more!

Q: How did it feel to win an IoD Director of the Year Award?

Flattering – considering I haven’t been called “young” for a long time!!! Joking aside, it was an incredible feeling, however it would not be possible without the fantastic group of people that continue to make J-Flex a success.

Q: What are your three key values in life?

Respect, Honesty and Commitment.


You can read about all winners of the 2019 IoD East Midlands Director of the Year Awards in our Summer Magazine below.

Read here.

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