In 2017, the term ‘digital’ throws up a broad spectrum of both opportunities and pitfalls for business leaders. While you could have an expertly crafted online presence with mobile optimisation, is your social media the best it could be? Your CRM system could be state of the art, but are you GDPR-ready? Your business is going from success to success, but do you know how to respond in the event of a data-breach?
It’s unlikely that SMEs can tick every single box on the digital checklist, and even if you do, times change quickly. To ease the burden, five experts from the IoD’s 2017 Digital Strategy Summit are on hand to offer some predictions, quick-fixes, and instant wins for your online arsenal.
As CEO of Digital Catapult, an agency that champions the practical application of digital innovation, Jeremy has to have a finger constantly on the pulse of the digital world, as well as an eye on the future. Here he anticipates the UK’s continued strengths in the realm of virtual reality, artificial intelligence and machine learning, and 5G technology.
Evernote EMEA General Manager Beat Bulhman shares his three secrets to quick digital transformation for SMEs, looking at internal communications, planning, and making the most of your data. Have you tried any of these? Watch his 90 second video and give it a try!
It’s important to have a great team of experts at your disposal, but don’t forget about an often-overlooked factor, diversity. Gen Ashley, Director of Women Who Code, reminds us of the importance of staff fully representing the customers – what better way to know if you’re meeting the demand?
Darren Wray of IT consultancy Fifth Step shares his three pieces of advice to getting the ball rolling with impending new General Data Protection Regulations. Get on with it, seek help where needed, and get planning!
Marketing Director at JustGiving, Danny Denhard shares three tried and tested ways in which SMEs can use social media to benefit their business. Don’t underestimate the value of asking your online community, especially when it comes to user generated content, and “get out of your niche” and try new things!
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