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East Midlands

A night of celebration and success - IoD £10 Challenge 2018

29 Nov 2018

IoD ChallengeCelebration and Success for NTU IoD Student Members and Mentors

The IoD £10 Challenge successfully ran again this year from the 25th October till 27th November 2018.

The aim of the challenge is that NTU Business School  students are split into teams and under the careful eye of a business mentor, set about making as much profit as possible from the initial £10 seed capital in 10 days using entrepreneurial skill and ideas. From doing so these students will receive IoD Student Membership. 

All mentors are influential business leaders from the local area and add so much to the event.

All of the money raised goes to the John van Geest Cancer Research Centre; a purpose-built research centre based on Nottingham Trent’s Clifton campus that aims to save lives by improving the diagnosis and treatment of various cancers. Professor Graham Pockley presented on the work that the centre does, their aims and how  the money raised from the £10 challenge will benefit their vital research.

This year the teams raised a staggering... £6,686.83!

Here are a few of the images of the winning groups from the evening that our photographer, Peter Nutkins, took:

Best reflection piece: Running Man Most unique idea: The Fighters Best social media campaign: Team Adrenaline Most money raised: Team Domino (£1100.64!)

Thank you to all mentors and students who participated in this year. Every donation will make a difference.

Keep an eye out for our next magazine with more details and pictures from this years £10 Challenge.

If you are interested in being a mentor for upcoming IoD Student events or the IoD £10 Challenge for 2019 please contact or 

Contact IoD East Midlands

For more information, please contact

0121 281 5530

East Midlands

Branch and staff contacts can be found on the main Contacts tab

IoD East Midlands
Nottingham Trent University,
Burton Street,

Sponsors and Partners 

Take a look at the organisations that sponsor the IoD East Midlands, and find information about our sponsorship packages. 

More information click here