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How to Double Your Sales Conference

15 Mar 2017
Institute of Directors, London

Train your brain to win the game

This one-day conference, led by sales and growth strategist Bruce King, will revolutionise your attitude to the sales process and motivate you and your team to set and achieve extraordinary goals. You will explore how the human brain works, how to programme it for sales success and leave with a simple set of exercises to establish peak performance and increase your sales.

"Bruce King is a sales genius! His advice has helped my company boost sales by over 50% in less than 3 months. His approach is practical, effective and absolutely great value." Doren Gabriel, Managing Director, 1st Image Ltd

This conference counts towards 7.5 CPD hours

Book four places and get the fifth free

To redeem this offer, please call our events team on 020 7766 8919

Who should attend

Whether you are a sales person, sales manager, sales director, are involved in part of the sales process or a professional who requires selling skills to retain and attract new customers, this conference is for you.

Read Bruce’s blog on how to recruit top salespeople

Key details

Date & time: 15 Mar 2017 09:00 - 17:00
Location: Institute of Directors, London
CPD Hours:

Prices from

288.75 GBP + VAT - Chartered directors
288.75 GBP + VAT - Fellows
385.00 GBP + VAT - Member rate
485.00 GBP + VAT - Non-member rate

Event manager:
Laura Jumnoodoo
Contact phone:
0207 766 8919


About Bruce King Bruce King sales strategist

Bruce King has over thirty years experience in sales across a diverse range of industries and professions. He has written several best selling business books published by the BBC and Financial Times, consults to many major organisations in the UK and abroad and addresses conferences around the world.

Key topics

How good are you or your salespeople at selling?

  • Some frightening facts about the low levels of sales competency, and how they can be turned to your advantage
  • What salespeople really get paid for (and it’s not for sales)

How to unleash the power of the mind

  • How the human brain works, why it is often programmed for failure and how to reprogram it for spectacular success
  • How to set and achieve extraordinary goals
  • How to create the success you want in just one hour

Why people buy

  • The ‘real’ definition of selling, the myth of the ‘hard sell’ – the downside of the ‘soft sell’ and the solution
  • The real reasons why people buy (and it’s not features and benefits)

Time management

5 simple and effective strategies to double your selling time and work less hours.

Presentation skills

The often ignored or under utilised strategy for preparing pitches and presentations, and the foundation for all successful presentations.

Prospecting for new business

  • How to create an ongoing stream of referrals
  • Targeted cold calling (still an essential and effective business skill – done correctly)
  • How to network successfully
  • How to develop your ‘Elevator Pitches’ (but why you should rarely use them)
  • How to generate sales via social media
  • An interactive networking session for you to make new business contacts right away

Improving your communication skills

The most effective and easiest skill to learn to communicate effectively and make people want to do business with you.

A selling system that puts you in control of the sales process

  • The fundamental structure for keeping your proposals as a priority in the prospect’s mind
  • How to set an agenda for your meeting that puts you in control
  • How to set up an ‘up front agreement’ to avoid prospects saying ‘I want to think it over’
  • How to ensure you are presenting to a decision maker
  • How to establish the buyer’s decision making process
  • How to establish a need for your product or service

Negotiating, handling objections and closing the sale

  • Learn the seven golden rules for handling objections
  • How to deal with price objections
  • Why you have to ‘close a sale’
  • The simplest and most effective ‘no pressure’ ways to close a sale


What previous delegates had to say

"Since I first saw you at the Institute of Directors my business has been on the "up". I was so inspired by that day and the buzz that I got from hearing you lecture, that I had to ask you to come and train my team. The whole organisation is buzzing with new ideas, you make people believe in themselves, which in turn means they feel confident and successful."

Claire Sandbrooke, Senior Partner, Sherwoods Solicitors

“Bruce King is a sales genius! His advice has helped my company boost sales by over 50% in less than 3 months. His approach is practical, effective and absolutely great value. If you are in business and you'd like to double your sales, then take it from me that Bruce is someone to have on your side."

Doren Gabriel, Managing Director, 1st Image Ltd

“I found Bruce King’s workshop inspirational and learned a great deal which we have immediately put into practice -  especially all the techniques he recommends in ‘closing the deal’. I would highly recommend his day’s workshop. A participant will get the opportunity to consider ‘how to double your sales’ with skills and strategies which can be implemented; you get to network; and above all the whole day focuses on action you can take immediately – it is a great day – delivered by a professional who knows what he is talking about”.

Mui Li, Director, Muika Leadership

"We have made fundamental changes to our approach to client relationships and business development with very positive results. If you are looking for someone to make a real difference to your teams sales or negotiation skills you should speak to Bruce."

Bill Fowler, Semple Fraser LLP Solicitors

"Just a note to say how pleased we were with your recent coaching here at ITN. Sales have increased already and I know your emphasis on results will impact on revenues in this and future years."

Ciaran Fenton, ITN Archive



Prices from

288.75 GBP + VAT - Chartered directors
288.75 GBP + VAT - Fellows
385.00 GBP + VAT - Member rate
485.00 GBP + VAT - Non-member rate


  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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