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Region Event

IoD Isle of Man - Marketing in the Boardroom 'Is there a problem?'

23 Feb 2021
The Claremont Hotel, Douglas
Delighted to confirm our rescheduled date for our marketing event!

Join us for a lunchtime seminar on Tuesday 23rd February as we welcome Richard Slee to discuss Marketing and its role in the Boardroom.

Earlier this year the Chartered Institute of Marketing released the first instalment in ‘The Impact of Marketing’ series of reports, following extensive research and interviews with marketing professionals in the UK.   '


One key finding was that…“The C-suite needs to recognise the value marketing brings to strategic planning and how it can deliver against business objectives. If they haven’t done so already, elevating marketing to a board level role is essential – only a marketer will know what’s possible and how to bring it into the business strategy.” 

However the research also found that just 23% of respondents believed their colleagues had a clear idea of what marketing was, let alone how it added value to business.   

This followed a study by the Fournaise Group which found that 80% of CEOs don’t trust marketers.   

Given the vital role that marketing plays in enabling organisations across every facet of society to prosper, these statistics should be of major concern to both Board members and marketers.   

Who is to blame for this disconnect?   

Richard Slee, MD of RS Marketing & PR, is a Board member of IoD Isle of Man and the Chartered Institute of Marketing North West Regional Board. Using an evidence-based approach alongside anecdotes and observations gathered over a 20 year career in marketing,  he will highlight what marketers and Board members should be doing to heal the disconnect.


Key details

Date & time: 23 Feb 2021 12:45 - 14:00
Location: The Claremont Hotel, Douglas
CPD Hours:

Prices from

No Charge.

Event manager:
Executive Officer Rachel McKenna
Contact phone:
07624 355160

 

Please note booking is now via Eventbrite - please click the below link:

https://www.eventbrite.co.uk/e/137942530823

This is a free member event, with a charge for non-members.

Event registration is from 1245 with the opportunity to grab a sandwich and hot drink before the presentation begins at 1pm.

All events are dependent on Isle of Man Government COVID-19 Regulations and may be subject to change.



Speakers



Richard Slee is Managing Director of RS Marketing and PR. He has over 20 years’ experience delivering successful marketing and PR initiatives across a diverse range of industries, within public, private and third sectors.

Richard is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM). He sits on the CIM North West Regional Board and was named CIM Volunteer of the Year 2020 for the North West region earlier this year. 

He is also a member of the IoD Isle of Man committee and the Executive Board of the Commonwealth Games Association of the Isle of Man.

Sponsors

The IoD Isle of Man Branch is kindly sponsored by HSBC.


Pricing

Prices from

No Charge.


Booking


Bookings cancelled within 7 days will not be refunded
Location
  • The Claremont Hotel
  • 18-22 Loch Promenade
  • Douglas
  • IM1 2LX


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