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Region Event

Five ways to optimise your LinkedIn profile

29 Oct 2020
Online webinar, Online

LinkedIn is considered to be the top social network for business, combining an online CV with a powerful tool to reach potential clients, customers or partners through your engagement and activity. However, it is often a neglected channel and with the right attention could work a lot harder for you and your business.

What can attendees expect from the session?

Your LinkedIn profile can be a powerful lead generation tool, but first you have to focus on making a good impression. When someone lands on your profile that is interested in learning more about your brand, products or services, you only have a few seconds before they start forming an opinion…so you need to make sure it’s a good one!

This session will provide attendees with five tips to help them create a more compelling LinkedIn presence to make a great impression with their target audience:

- Maximise Your Connections
- Consider Your Content
- It’s All About Timing
- Improve Your Visibility
- Always Engaging

This is an online event. To attend, book below. We will provide a joining link before the event.

Key details

Date & time: 29 Oct 2020 12:00 - 13:00
Location: Online webinar, Online
CPD Hours:

Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non Member Price

Event manager:
Ms Patricia Huth
Contact phone:
Contact email:
Now more than ever, IoD Scotland is committed to providing access to high level events and speakers so where we can, our events will remain free for Members to attend. To secure your place, we instead ask that you may consider making a donation to our 2020 Charity Partner, Epilepsy Scotland here. Thank you.


Natasha Mahoney

A lover of content and all things digital, Natasha specialises in digital content creation, social media management and strategy for brands looking to grow their digital offering. As Digital Manager at Clark Communications, with experience in B2B, professional services and e-commerce, she welcomes a challenge and enjoys building content strategies to help businesses achieve their marketing goals.
Website/Social Channels: Twitter: @Clark_Comms / @Tasssshhhh
LinkedIn: Natasha Mahoney

Kirsten Paul

With more than a decade of experience working across both tech B2B and corporate PR accounts, Kirsten has developed a real strength in international co-ordination and project management. At Clark she heads up the company’s tech division overseeing a plethora of accounts including IoD Scotland, Brightsolid, Edinburgh BioQuarter, Scottish Business Resilience Centre and Legado.

Website/Social Channels: @ClarkCommunications / @ScottishKirsten



Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non Member Price


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