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National Event

IoD Online: Creating a Product That People Can Not Live Without – In Conversation with Richard Chataway

20 Oct 2020
Online webinar, Online

If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.

Rushing to automate without considering human behaviour, as in so many areas of business, is a quick route to bankruptcy. It is imperative to understand what distinguishes humans from machines, to build businesses for both. Psychological solutions will be needed to solve economic problems. 

Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard will help us through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and show how we can ethically use these insights to:

• powerfully attract and retain customers
• fuel true and lasting innovation
• stand apart in the new world of increasing automation and artificial intelligence
• change workplaces and maintain happy and productive employees and teams

And a lot more!

It’s time to shape behaviour instead of simply reacting to it. 

This will be a thought provoking and engaging conversation anchored by Raj Singh, Chairman -Institute of Directors Berkshire and will have a 30 minute session in the end where the audience will be invited to ask their own questions to Richard. The attendees will be able to get a copy of Richard’s latest book “The Behaviour Business” at an IoD complimentary discount.

Key details

Date & time: 20 Oct 2020 09:00 - 10:00
Location: Online webinar, Online
CPD Hours:

Prices from

No Charge.

Event manager:
Ms Polly Buckley
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Richard Chataway

Richard Chataway is the Vice President of BVA Nudge Unit UK and founder of Communication Science Group (CSG), and one of the most experienced behavioural science practitioners in the UK. He has worked in senior strategic roles for government in the UK and Australia, and for the four largest advertising agency groups, addressing behavioural challenges as varied as getting people to stop smoking, join the armed forces, drink spirits rather than wine, prevent domestic violence, pay for university tuition, submit their taxes, buy flatpack furniture, and take public transport – to name a few.

He has advised clients including Lloyds Banking Group, Google, Atos, IKEA and Unilever – and conducted training for call-centre personnel, marketing directors, sales teams, creatives, and everything in between.

Richard is a frequent conference speaker and board member of the Association for Business Psychology, the industry body that is the home and voice of business psychology in the UK.

Raj Singh

Raj Singh is the Chairman of IoD Berkshire. He is a member of Thames Valley Local Enterprise Partnership Forum, which provides governance oversight on its board. He is a member of the Justice and Emergency Services Committee and UK-India Tech Forum of techUK, an advisor to the National Police Chief’s Council and a $5 billion private equity organisation; while running his boutique strategy and digital transformation consulting organisation Innotatio.

Raj is an accomplished leader in strategy and digital transformation space with over 34 years of international industry experience. He has held executive management positions for multinational organisations like Oracle, Infor Group, HCL Technologies, Hexaware Technologies and Godrej. He is a fellow of the Chartered Management Institute.



Prices from

No Charge.


Please tick here to indicate that you have read and agree to the Terms and Conditions for this booking.

For this meeting we will be using Zoom video conferencing, if you wish to review their privacy policy please click here.

The IoD’s privacy policy can be found here which includes the  use of video conferencing, please note we will be recording this webinar.

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