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National Event

Masterclass - A new leadership definition post Covid

01 Sep 2020
Online webinar, Online

What is needed for an entrepreneur to ensure their business is lean, focused, adaptable and successful post Covid?

As we step into the post Covid recovery phase and gather momentum into the 2020s amidst signs of recession, a clearly defined business purpose will be essential for business success.

Business leaders who miss embedding this concept will find their corporate brand and ratings will lose premium value amongst investors, talent and customers. Business goodwill will be negatively impacted so will business bottom-line. On the other hand, those who implement strategies aligned to this concept will lead businesses which are lean, resilient, focused, successful and one that wins the hearts and support of all stakeholders.

In this webinar IoD London deep dives into what a ‘Purpose Driven’ business really means and offer strategies that empower entrepreneurs to lead themselves, their teams, businesses and communities they operate within with more success, a unique brand and greater social impact.

What to expect
Charlotte Valeur, IoD Chair, Dr Roger Barker, Director of IoD Policy and Governance and Alex Edmans, Prof. Finance London Business School will be invited into revealing insights, knowledge and practical tangible takeaways by masterclass facilitator Reena Dayal, IoD Central London acting Chair.


  • Explore three pillars that underpin the definition of purposeful businesses
  • Debate purpose and commercial bottom-line in a post Covid era
  • Review frameworks/ check list/ practical insights that can be used by Board members, Directors and SME entrepreneurs.
  • Unpack a powerful formula for entrepreneurs to maximise impact of leadership brand

Key details

Date & time: 01 Sep 2020 18:00 - 19:00
Location: Online webinar, Online
CPD Hours:

Prices from

0.00 GBP + VAT - Member Price
10.00 GBP + VAT - Non-Member Price

Event manager:
Mrs Jennifer Farley
Contact phone:


Charlotte Valeur,
Over the last decade, Charlotte Valeur has been a director of 7 public companies, including three appointments as chair. During that period she has taken part in a complete restructuring of NTR Plc, the sale of Renewable Energy Generation Plc to BlackRock and, as Chair, overseen a $8bln Merger of FTSE250 Kennedy Wilson Europe Real Estate Plc with its US NYSE listed parent. Charlotte also has board experience with a range of unlisted companies including international engineering firm Laing O’Rourke, BT Pension Fund and as the National Chair of Institute of Directors U.K.

Charlotte is a corporate governance expert and a keen advocate for diversity in the boardroom, underpinning this advocacy with action by founding Board Apprentice. This not-for-profit organisation provides individuals hands-on experience at the very top of business, and has been cited in the U.K. Government’s recent reviews on ethnic and gender diversity in UK boardrooms as a resource for bringing about real change.

Before entering the field of governance, Charlotte worked in finance, where she has over 35 years’ experience. Her career included stints with Societe Generale, BNP-Paribas, and S.G. Warburg.

Dr Roger Barker, Director of Policy and Governance, Institute of Directors
Dr. Roger Barker is Director of Policy and Corporate Governance at the Institute of Directors. He is also Honorary Associate at the Centre for Ethics and Law at University College London and a visiting lecturer at Saïd Business School, City University Business School, Tokyo University and Seoul National University.

Dr. Barker is the author of numerous books and articles on corporate governance and board effectiveness, including a forthcoming volume: ‘The Law and Governance of Decentralised Business Models: Between Hierarchies and Markets’ (Routledge). Previous books include: ‘Corporate Governance and Investment Management: The Promises and Limitations of the New Financial Economy’ (Edward Elgar, 2017), ‘The Effective Board: Building Individual and Board Success’ (Kogan Page, 2010), and ‘Corporate Governance, Competition, and Political Parties: Explaining Corporate Governance Change in Europe’ (Oxford University Press, 2010).

A former investment banker, Dr. Barker spent almost 15 years in a variety of equity research and senior management roles at UBS and Bank Vontobel, both in the UK and Switzerland. He has a doctorate in corporate governance from Oxford University, and previously served as Managing Director of Governomics (2016-2020), a corporate governance advisory firm, and Director of Corporate Governance and Professional Standards at the IoD (2008-2016). Between 2015 and 2020, he served as a UK Member of the European Economic and Social Committee in Brussels.

Alex Edmans, Professor of Finance at London Business School
Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley. Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given the TED talk “What to Trust in a Post-Truth World” and the TEDx talk “The Social Responsibility of Business” with a combined 2 million views. He serves as Mercers School Memorial Professor of Business at Gresham College, giving a series of lectures to the public, and on Royal London Asset Management’s Responsible Investment Advisory Committee. Alex’s book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, headed the Financial Times list of Business Books of the Month for March 2020 and was featured in the FT’s Summer Books of 2020. He has been named to Poets and Quants Best 40 Professors Under 40 and Thinkers50 Radar.

Reena Dayal, Acting Chair, IoD Central London Branch
Reena Dayal is an international leadership Coach with a mission - ‘Transforming our World. One leader at a time.’ With over two decades global HR experience across tech, hospitality, insurance and health sectors she started her own business in 2015. She offers high impact leadership coaching and training to Under 30s, SME entrepreneurs, female leaders and their teams who wish to establish businesses that are 'profit with purpose.' She is the current (pro-bono) acting Chair to IoD largest branch, IoD Central London.



Prices from

0.00 GBP + VAT - Member Price
10.00 GBP + VAT - Non-Member Price


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