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Region Event

Redesigning Your Business: What can we learn from the man who “destroyed” the US Telephone System?

18 Aug 2020
Online, Online

The team from Eureka!Europe uses a series of well-researched insights to take us from the last global crisis of 2008 to the present, before considering the future through the lens of an extraordinary case study from 1951 when idealised redesign was applied to the US Telephone System.

The webinar will explore -

• What did we learn from the 2008 Recovery?
• Why was the US Telephone System creatively destroyed?
• How do we up-skill our people for the 21st Century?

What can attendees expect from the session?

A deeper analysis of the data and the skills that matter for leading the way to recovery and growth.

This is an online event. To attend, book below. We will provide a joining link before the event.

Key details

Date & time: 18 Aug 2020 11:30 - 12:30
Location: Online, Online
CPD Hours:

Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non Member Price

Event manager:
Ms Patricia Huth
Contact phone:
Contact email:
Now more than ever, IoD Scotland is committed to providing access to high level events and speakers so where we can, our events will remain free for Members to attend. To secure your place, we instead ask that you may consider making a donation of £10 to our 2020 Charity Partner, Epilepsy Scotland here. Thank you.


Helen Potter - Co-founder and CEO, Potter Innovation

“Anyone can learn how to innovate given the right training and tools - I’m living proof! ”

Helen is a Graduate Chemist, Marketer and Innovation Engineer with 25 years’ experience in new product development and innovation.

In 2015, Helen founded Potter Innovation and now teaches leaders, managers and front-line workers how to turn ideas into reality, quickly and with less risk, by using a proven, data- driven, systems-based approach to innovation, known as Innovation Engineering® (IE).

Helen discovered IE while she was working as the Innovation Manager for The Famous Grouse. IE was in its infancy and she had the chance to work with its founder Doug Hall to pilot many of the tools she now teaches. IE Systems enabled Helen to add over £12 million profit to The Famous Grouse, through innovation and portfolio expansion. She qualified as a Black Belt in IE soon after and, when her role was made redundant, Doug offered her a license to teach and bring IE to Europe.

For the last 3 years she has co-delivered an IE based Programme in Ireland to help SMEs grow through innovation. An external review found the Programme had returned £26 for every £1 invested. Helen provides workshops for Business Gateway, CeeD and Dundee University. She is a trainer and mentor for Coca Cola 5by20 at Women’s Business Station and Elevator’s Accelerator Programme. She is also a Mentor for the HIE Mentoring Programme and a trainer at The Circle Academy.

In April 2020, Potter Innovation joined forces with Smartworks to form Eureka!Europe LLP to extend the reach of IE in the EMEA region.

Helen is currently the only female IE Black Belt outside North America and her mission is to demonstrate the anyone can learn how to innovate given the right training and tools.

Keeper of the Quaich?Erik James Award for services to Innovation Engineering

Philip Pozzo di Borgo-Oliver - CEO, Smartworks

“I believe that leaders have a duty to their organisation and stakeholders to unlock the best ideas and performance from their people…”

An engineer, facilitator, change coach and innovation practitioner, Philip is currently in training to certify as an Innovation Engineering Black Belt.

Philip has been mildly obsessed with helping operational teams work smarter since he was a young team leader, mining diamonds with De Beers off the coast of Southern Africa. A university educated engineer and systems practitioner, Philip has had several corporate roles in innovation, leadership development and transformational change.
As an entrepreneur, Philip established Smartworks to pursue his deep passion for helping operational leaders and their teams transform their work practices. In addition to being CEO of Smartworks, Philip is an associate of Potter Innovation and a founding partner of Eureka!Europe LLP,  he helps train and coach leaders and teams who want to think and work smarter.

Philip has worked with client teams in Botswana, Namibia, South Africa, Australia and the United Kingdom – including site work off the Skeleton Coast and North Sea. Having grown up in a multilingual home of contrasting cultures, he rejoices in diverse perspectives and the richness of ideas that travelling brings. A natural enthusiast with a can-do mindset, Philip values passion and energy, whilst bringing focus and clarity to projects from the outset.

Over the course of his career as a facilitator, geodetic engineer, entrepreneur, management consultant, performance coach and innovation leader, Philip has had the pleasure of working with leaders and their teams in a variety of organisational contexts; he is familiar with the different natures of start-ups, growing businesses, and established corporates.



Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non Member Price


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