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Region Event

Creating a compelling business proposition

30 Jun 2020
Online, Online

Creating a compelling business proposition helps secure debt and/or equity. However, the business principles that lie behind a compelling business proposition are the basic foundations that make great companies.

This session will explore the following -

1. Legislation is often the spark that can change your business proposition from interesting to compelling; and
2. Probing the challenges your clients have has many benefits.
3. Poor basic assumptions are often the very thing that holds a business back.

What can attendees expect from the session?

An interactive session using some of the audience to work through real live examples. 
Ideally learning from each other as well as the speaker.

This is an online event. To attend, book below. We will provide a joining link before the event.

Key details

Date & time: 30 Jun 2020 10:00 - 11:00
Location: Online, Online
CPD Hours:

Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non Member Price

Event manager:
Ms Patricia Huth
Contact phone:
Contact email:
Now more than ever, IoD Scotland is committed to providing access to high level events and speakers so where we can, our events will remain free for Members to attend. To secure your place, we instead ask that you may consider making a donation of £10 to our 2020 Charity Partner, Epilepsy Scotland here. Thank you.


Brian Williamson is an engineer, a professional businessman and an award-winning entrepreneur. He draws on the knowledge and experience he gained in a fast-advancing managerial career in industry, and from his success as an entrepreneur in high growth business situations. He started life in a tenement flat in Stirling the son of a waitress and a foundryman. He remains a grounded individual and a proud Scot.  He has been running companies at Board level for the last 38 years, the last 26 as an entrepreneur. Brian has exited nine businesses in his life and two of them in the last two years. Brightwork a recruitment business in 2017 after growing sales to £38m. The second and more recent in 2019 is Jumpstart which was launched at the time the 2008 recession started however by 2010 and through to 2013 it was recognised as the fastest growing SME in Scotland.

The 2020 Covid-19 recession is the fifth recession Brian has lived through as a businessman.

Today Brian is Chairman of the 4icg group as well as Chairman of thinkWhere and Miigen. He also is the investment Director at Vert Rotors looking after the interests of the investors of Equity Gap, a private equity group.

In 2016 Brian was recognised by WeDO Entrepreneurs with a Lifetime Achievement Award for his significant contribution to the entrepreneurial community.

In 2017 Brian was awarded an Honorary Doctorate by Glasgow Caledonian University for his contribution to entrepreneurship.

Brian believes in life-long learning and we only lose our way in business when we lose the appetite for learning.



Prices from

0.00 GBP + VAT - Member Price
0.00 GBP + VAT - Non Member Price


Please tick here to indicate that you have read and agree to the Terms and Conditions for this booking.

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