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Branch Event

IoD Central London - YDF - What’s the story?

06 Oct 2016
Institute of Directors, London
How do businesses differentiate themselves in today’s ‘blizzard’ of information and news? In an online world, who you are matters as much as the company brand, while having meaningful conversations with prospects means letting your customers or subject experts talk, rather than relying on ‘corporate speak’.

Visiologist and photographer Denise Quinlan of Insightful Images, and independent PR consultant Mark Walker, use real world examples to help enhance your firm or personal brand or sharpen its appeal - and create the right environment for building influence/enquiries.

Key details

Date & time: 06 Oct 2016 07:30 - 09:30
Location: Institute of Directors, London
CPD Hours:

Prices from

0.00 GBP + VAT - Committee Member Price
12.50 GBP + VAT - Member Price
12.50 GBP + VAT - Non-Member Price

Event manager:
Mrs Charley Masarati
Contact phone:
01895 811 430
Contact email:


Denise Quinlan

Founder of Insightful Images, a London-based start-up that advises executives and companies how to visually brand themselves for greater impact with customers and influencers. 

Denise stepped behind the camera after more than 20 years in front of it, having held senior business development and partner management roles with software firms including Oracle. 

A five-month Himalayan sabbatical, where she cycled over 5,000km as well as completing voluntary and business advisory work, inspired the launch of a visiology-led branding business. Insightful Images delivers visual consultancy and photography services that change the rules of branding, through, as Denise puts it, the “criminally under-used visual medium.” 

Mark Walker 

Independent consultant, started Burway PR four years ago, spotting the need for UK B2B and technology companies to engage their prospects with more closely-targeted news, social media content and fiery market commentary. 

Mark admits to having promoted web conferencing services, urban planning campaigns and grass seed suppliers: he says that companies large and small will build more trusted and successful brands in today’s blizzard of news and comment by ditching ‘identikit’ corporate news and telling more authentic - and alternative - stories.

If you are interested in joining the YDF LinkedIn Group please follow the below link:




Prices from

0.00 GBP + VAT - Committee Member Price
12.50 GBP + VAT - Member Price
12.50 GBP + VAT - Non-Member Price


Bookings cancelled within 7 days will not be refunded
  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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