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IoD Online - Your Customers are on Auto-pilot

28 Apr 2020
IoD East Midlands Online , Online

Your Customers are on Auto-Pilot

IoD Member and Founding Partner of Think Again, Sandy Groves will be hosting a morning discussion on how to unlock growth by understanding customer decision-making and engaging with a customer base that is on auto-pilot.

The majority of human decision-making is driven by our subconscious brains and is influenced mainly by emotional and intuitive motivations. The business world often fails to understand this and as a result, struggles to successfully influence customers. Businesses then find themselves in a negative spiral of promotions and cost-cutting. Join us to understand more about what businesses can do to identify the subconscious, emotional, intuitive factors driving preference in your markets and how to develop propositions to appeal to them, to unlock profitable growth.

To join, book below. We will send out email invites with a link to the meeting a few days before. 

Key details

Date & time: 28 Apr 2020 10:00 - 11:00
Location: IoD East Midlands Online , Online
CPD Hours:

Prices from

No Charge.

Event manager:
Ms Cari Grice
Contact phone:
0115 848 6190
Contact email:



With insight from Sandy Groves

Sandy Groves is a Founding Partner at Think Again, an international strategic growth consultancy that uses neuroscience-based research and proprietary strategic planning methodology to unlock sustainable business growth. She has 30 years of marketing and business management experience gained in the UK and abroad through senior roles at Alliance Boots, NAHL Group Plc, Red Box Strategic and as a board advisor, marketing strategist and consultant.



Prices from

No Charge.


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  • IoD East Midlands Online
  • IoD East Midlands
  • Online
  • East Midlands

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