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IoD Advance Insight Webinar: What does it take to be a rapid growth scale up business?

17 Mar 2020
Institute of Directors, London

Insight Webinars – run by members, for members – are designed to enable you to explore a key topic, grow your network and gain practical advice from experts within the Advance community. This webinar will be hosted by Fiona-Hudson Kelly, Chief Executive Officer at Smart Apprentices.

Did you know there are only 10,000 UK companies who employ more than 250 people? Out of 4.3m UK companies less than 1% employ more than 50 people.

What does it take to start from zero and scale up to 50+ employees to break through into that top 1%?

Fiona Hudson-Kelly, an award-winning serial entrepreneur, has not only been there and done this whilst funding her business from working a day job, she has also academically researched empirical evidence for her MBA dissertation on the factors influencing rapid growth companies.

Starting up takes courage, energy, and resilience but scaling up takes what? 

Fiona will share with you her key findings from her MBA research, coupled with her own lessons learnt, to help you navigate your way through the minefield of scaling up a company to break through to the top 1%.


Click 'Join Webinar' to join Fiona at 1pm on Tuesday 17th March (if you can't attend this time, sign up anyway to receive a recording afterwards)

Join Webinar

Not an Advance member? You're more than welcome to tune in to experience our unique event formats. Please contact the Advance Community Team on 020 7766 8808 or at if you have any questions.

Key details

Date & time: 17 Mar 2020 13:00 - 14:00
Location: Institute of Directors, London
CPD Hours:

Prices from

No Charge.

Event manager:
Miss Anna Calderbank
Contact phone:
020 7766 8808
Contact email:


Fiona Hudson-Kelly
Chief Executive Officer at Smart Apprentices

Fiona is an award winning serial technology entrepreneur, CEO and the inspirational founder of Smart Apprentices. Smart Apprentices is one of the UK’s Top 50 fastest growing technology companies, providing a suite of innovative technology platforms for apprenticeship providers and end point assessment organisations.

An apprentice herself with Rolls-Royce at the age of 16, Fiona is passionate about creating opportunities for our young people to succeed through the apprenticeship route, as she did herself, many years ago. Starting her first company at just 26 years of age, over 3 decades she has built 2 multi-million £ technology companies whilst raising 4 children on her own. 

Her entrepreneurial journey is inspiring and heart rendering. When she lost one of her companies in the wake of the Rover Group failure and had to pick herself up and start again as a single mum, virtually penniless, she successfully started and sold her next technology company Silver Lining Solutions to US investors for £5.6m.

Fiona has won numerous entrepreneurial awards including the Every Woman UK –Iris inspirational female entrepreneur technology award and was named as one of the Top 100 Computer Weekly – Most influential women in UK tech.

An avid life-long learner, she has just completed her Masters MBA degree. Fiona is an award winning serial entrepreneur and author of Survival of the Smartest, a must read for any leader.



Prices from

No Charge.


  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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