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Insight Webinar: The Smart Business - Driving Efficiency and Gaining an Edge with Technology

06 Nov 2019
Institute of Directors, London

Insight Webinars – run by members, for members – are designed to enable you to explore a key topic, grow your network and gain practical advice from experts within the Advance community. This webinar will be hosted by Aaron Ferguson.

Do you feel like you or your team are wasting time on repetitive or administrative tasks? Do you sometimes feel like you are running your business on gut feeling alone? Do you want to focus on growing your business, but find yourself stuck on running it?

Historically, technology was a source of advantage for larger firms due to the costs and investments required. As the cloud develops, access to this type of technology is being democratised, and businesses of nearly any size and resources can now access these transformative resources. 

Emerging technology is allowing smaller firms to develop efficiencies, delight customers and overcome competitive advantage. Technology is making sales teams smarter, marketing teams more effective, HR teams more efficient and management teams more informed with live data on their business and its performance – all at low cost and minimal capital investment.

In this webinar, we look at the concept of “The Smart Business”, and how modern technology can provide any business, no matter the size or resources, with a competitive advantage.

Questions we will tackle include:

- Who is my customer? How do I get to know them?
- How can I access live information about my business?
- When is technology relevant for hiring, incentivising and retaining people?
- Where is payments technology heading, and why does it matter?
- Why should I be excited about Making Tax Digital?
- What is the core technology that my business should be using?
- Which areas of my business can I, and should I, automate?
- How is technology opening up new streams and models of revenue for a wide variety of businesses?


Click 'Join Webinar' to join Aaron at 1pm on Wednesday 6 November (if you can't attend this time, sign up anyway to receive a recording afterwards)

Join Webinar

Not an Advance member? You're more than welcome to tune in to experience our unique event formats. Please contact the Advance Community Team on 020 7766 8808 or at if you have any questions.

Key details

Date & time: 06 Nov 2019 13:00 - 14:00
Location: Institute of Directors, London
CPD Hours:

Prices from

No Charge.

Event manager:
Emily Martin
Contact phone:
Contact email:


Aaron Ferguson

Aaron is a Chartered Accountant and Business Advisor, with a passion for using technology to solve business problems.

He trained at PwC in Nottingham and latterly London, specialising in Expatriate and Employment Taxes for financial services and manufacturing clients as well as undertaking some criminal forensic work. After a number of years in this field, Aaron decided to start his own firm - Berg & Williams - based in the North West and North Wales. Berg & Williams provide a wide range of accountancy, taxation and advisory services to all manner of small and medium sized enterprises. Around the same time, Aaron joined the West End Dental Group in North Wales, firstly as Finance and Operations Director and latterly as Managing Director.



Prices from

No Charge.


  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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