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Insight Webinar: Sell more overseas without leaving the office - digital marketing for export

29 Oct 2019
Institute of Directors, London

Insight Events - run by members, for members - are designed to enable you to explore a key topic, grow your network and gain practical advice from experts within the Advance community.

“Can I get away with google translate?” 
“Why do I sell more in Germany than in Italy?” 
Many business owners are mastering online selling (websites, online marketplaces, social selling) when it’s in English, but find it challenging to do the same abroad when language and culture might be different. 

In this webinar, we’ll explain how to reach your overseas target market and understand your customers and their needs. We’ll look at strategies which are low cost but will have a high impact on your customers, and areas where more investment may be right for your business. 

By the end of the session, you'll have the tools to: 
• Research and exploit international opportunities 
• Consider which market entry options are right for your business 
• Prioritise your international marketing efforts for best return on investment 
• Develop your value proposition for your international customers. 

This webinar will be hosted by Dr Heloise Finch, CEO of Sell Beyond - foreign-language marketing driven by authentic local knowledge. Is there anything else you would like Heloise to cover? Please send through any questions to or message her on LinkedIn.


Click 'Join Webinar' to join Heloise at 1pm on Tuesday 29th October (if you can't attend this time, sign up anyway to receive a recording afterwards)

Join Webinar

Not an Advance member? You're more than welcome to tune in to experience our unique event formats. Please contact the Advance Community Team on 020 7766 8808 or at if you have any questions.

Key details

Date & time: 29 Oct 2019 13:00 - 14:00
Location: Institute of Directors, London
CPD Hours:

Prices from

No Charge.

Event manager:
Emily Martin
Contact phone:
Contact email:


Dr Heloise Finch 
CEO at Sell Beyond

Heloise has a PhD in Anthropology and History from the University of Michigan in the USA. For 5 years she worked as a Science & Technology curator at the National Maritime Museum in Greenwich, London where she gained extensive experience in public speaking and adult education. In 2015 Heloise left the public sector to pursue a a financial consulting career in London. She specialised in marketing science and technology-focused SMEs, helping them grow their businesses through R&D Tax Credits and Innovate UK grants.
In 2015 Heloise also founded Sell Beyond which has now grown to a team of 7. Heloise is bilingual in English and French, speaks good Italian and has a working knowledge of Spanish. She has lived and worked in the UK, USA, France, Reunion Island, Spain and South Africa. 



Prices from

No Charge.


  • Institute of Directors
  • 116 Pall Mall
  • London
  • SW1Y 5ED

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