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Region Event

IoD North Yorkshire Business Breakfast 'Brand Masterclass'

12 Sep 2019
West Park Hotel, Harrogate
Building a strong brand for your business establishes your reputation, helps drive growth and makes you an attractive employer.

Harrogate is home to some of Yorkshire’s most well-known and successful business brands – Bettys, Harrogate Spring Water and CNG, all of which took home honours from this year’s Director of the Year Awards.

Join James Cain, CEO of Harrogate Spring Water and Jacqui Hall, MD of CNG and others to hear how they created and developed their brands to achieve business success. Hear how they have embedded their brand into their business values and encouraged engagement among their staff – a company’s most valuable brand ambassadors.

Also joining us to showcase the brands behind their business strategies are Gary Plant, MD of Harrogate Town Football Club and organisers of this year’s UCI World Road Championships which comes to Yorkshire in September.

Key details

Date & time: 12 Sep 2019 08:30 - 10:00
Location: West Park Hotel, Harrogate
CPD Hours:

Prices from

10.00 GBP + VAT - Member
15.00 GBP + VAT - Non member

Event manager:
Mrs Susanne Foxley
Contact phone:
Contact email:


 James Cain OBE, CEO Harrogate Spring Water
James cut his teeth at Asda Wal-Mart, working alongside chief executives Allan Leighton and Paul Mason, before becoming the company’s youngest-ever general manager. Today, he is CEO of Harrogate Water Brands, the UK’s largest independent family-owned bottled water company.
Under his leadership, Harrogate Spring has developed into Britain’s No1 Premium Bottled Water Brand and ethical water brand Thirsty Planet has become the UK’s leading charitable bottled water, raising £2.2 million for Third World water projects via charity Pump Aid.
James learned the water business from the bottom up, working in operations before being appointed CEO. He has overseen multi-million-pound investments in state-of-the-art production facilities and guided the company into new home and export markets.

 Jacqui Hall, MD of CNG Ltd,
CNG is a leading UK energy supplier, but more importantly, a stand out leader for customer service.
CNG’s big idea is to make energy simple, to deliver outstanding service that makes things easy for customers and remove all that long-standing negativity from the industry. Energy doesn’t need to be hard work, or complicated!
Jacqui knows her stuff, having started as an Office Manager, she went on to learn on the job, progressing through the ranks and driving CNG to become one of the industry’s most stand-out businesses. Her accolades over the years comprise a multitude of awards as an employer and for her personal contribution and approach to business in the region including: Ernst and Young Entrepreneur of the Year - Transformational Leader (Yorkshire and the North East region) and Barclays Yorkshire Woman of the Year - Large Business.



Prices from

10.00 GBP + VAT - Member
15.00 GBP + VAT - Non member


  • West Park Hotel
  • 19 West Park
  • Harrogate
  • HG1 1BJ

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