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Region Event

IoD Scotland - Learn & Lunch - Media Training Taster Session

27 Aug 2019
IoD Scotland, Edinburgh
A whistle stop introduction to the media. Tips, tricks and elephant traps. The key things you need to know if you want to secure coverage for your organisation and perform well in interviews.

Key details

Date & time: 27 Aug 2019 12:00 - 14:00
Location: IoD Scotland, Edinburgh
CPD Hours: 1.5000

Prices from

15.00 GBP + VAT - Member Price
15.00 GBP + VAT - Member Guest Price
20.00 GBP + VAT - Non Member Price

Event manager:
Ms Patricia Huth
Contact phone:
Contact email:

Effective communications can enhance the visibility and reputation of an organisation, positioning its leaders to achieve their strategic objectives. In this 60 minute presentation former BBC journalist  Seonag MacKinnon who is now a Director of Communications, will shed light on factors which will help your organisation secure some limelight – partly through effective performance on radio and television.

Key messages and defensive lines will be covered as will clothes and voice. Crisis communications will also form part of the presentation.


12.00-12.15 Networking/lunch
12.15-13.30  Presentation plus Q&A
13.30-14.00  Networking


Seonag MacKinnon, Director of Communications and Public Affairs, Glasgow Caledonian University

Seonag was a newspaper journalist in London and Edinburgh before moving to the BBC to work as a correspondent on radio and television for ten years. In 2013 she moved into PR and is now the Director of Communications and Public Affairs at Glasgow Caledonian University where she has led a step change in coverage. Additionally Seonag is a Glasgow Committee member of the Institute of Directors and a trustee of Who Cares? Scotland which advocates for those in care.



Prices from

15.00 GBP + VAT - Member Price
15.00 GBP + VAT - Member Guest Price
20.00 GBP + VAT - Non Member Price


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  • IoD Scotland
  • 10 Charlotte Square
  • Edinburgh
  • EH2 4DR

0131 557 5488

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